In an October 2015 interview with hip-hop site WatchLoud, local rapper Jayaire Woods, who grew up in suburban Bellwood, talked about landing a gig he’d long wanted: “This was my dream job, too, being a mailman. This is a career I wanted, but music was the dream dream.” Less than two months later, Woods announced that he’d signed to Quality Control, an Atlanta indie founded in 2013 by Pierre “Pee” Thomas and Kevin “Coach K” Lee—the latter had previously managed southern rap heroes Young Jeezy and Gucci Mane. Quality Control has since signed some of the biggest up-and-comers out of Atlanta, including Migos, OG Maco, Rich the Kid, and lightning rod of the moment Lil Yachty. Lee spelled out his plans for the fledgling label’s future in a January 2015 Billboard feature:
