Although Donald Trump crept closer to Hillary Clinton in the polls this week, the most likely outcome of this year’s presidential race (i.e., a win for Clinton) can be largely explained by a few simple electoral maps. You’ve probably seen them making the rounds on social media.
It didn’t happen overnight. For decades, voters of color have supported Democrats in national elections, largely because the party made more progress on civil rights. But in the present political era, the roots of Democrats’ current gains go back to at least 2008, when President Obama’s first campaign effectively adapted and targeted his message to various underrepresented demographics, and boosted participation by young voters. The campaign’s website, promotional materials, messaging and policy proposals all had segments dedicated to addressing concerns of numerous marginalized groups—including LGBT people, women, and each voter segment of color.
The bottom line is that with demographics shifting, both parties must improve their standing amongst voters of color by showing—not just telling people—that they care.
As for Trump’s campaign?
Happy #CincoDeMayo! The best taco bowls are made in Trump Tower Grill. I love Hispanics! https://t.co/ufoTeQd8yA pic.twitter.com/k01Mc6CuDI
— Donald J. Trump (@realDonaldTrump) May 5, 2016
The campaign wouldn’t have to play these perception games if it wasn’t desperate to get its numbers up. Trump’s still polling in the low single digits among African-Americans.
