Old School Sign Painter Jeff Williams On Why Computer Generated Stickers Ain T Got Soul

• Rosario Zavala
• Jeff Williams

Chicagoans is a first-person account from off the beaten track, as told to Anne Ford. This week’s Chicagoan is Jeff Williams, traditional sign painter.

“In the middle 80s is when there was this change with the sign industry. People were buying computers, and they knew how to press buttons, but they had no idea as far as layout, color combinations, et cetera. The people with the computers, they were beating each other up so that they could get the work.