At around 4 PM yesterday, Reader staff writer Leor Galil informed the rest of the office that Pitchfork Music Festival was going to announce the first third of the lineup at 10:30 this morning.
I had expected a whole production, because it’s Pitchfork after all. If it’s not the music authority, it’s at least the authority figure’s younger brother, Dustin, who went to Oberlin and has mutual friends with Rex Orange County. The behind-the-scenes action was definitely cool, and the Camilo Medina-designed mural was rad, but the whole event had a very plucky college-play vibe. Someone from the production company taking video of the painting dropped his iPad, causing part of the screen to shatter. The live Facebook feed went out at one point. Also, there was a back door that people kept walking in and out of, occasionally almost hitting the painter.
Omg omg omg omg omg! https://t.co/0uhlIoDv9O
— Adamantium (@Arocka120) February 27, 2018
~shaking and crying~ https://t.co/1N9NZqWLef
— T’Xica (@xicacha) February 27, 2018
Let’s face it: It’s Pitchfork’s world, and we’re all just livin’ in it. The announcement took two hours. It was a game that was fun for maybe 35 music fans and an intern who was happy she got some Twitter followers from this (hi, Horatio!), although I presume they expect more concert lineup coverage in the future. They will be sorely disappointed.
