“Back in the day, people used to say, ‘Oh, don’t go west of Western,’” Lynne says. “[It’s] always had that negative connotation, so we decided to make that into a positive.” Lynne’s goal is to attract more entrepreneurs: “Small businesses are the glue that hold communities together,” she says. “This neighborhood could use some economic development,” Ty adds. “The economic growth has to be translated into economic growth for the people. Small businesses can provide jobs for those people.”