• RYAN RUSSELL
  • Pet Symmetry

The ways in which musicians tempt music fans into buying an album can be as interesting and colorful as the music itselft, especially when it comes to the items included in a physical release. Actually, I sometimes find the add-ons more entertaining than the music: I’d be lying if I said I didn’t think about purchasing the “Ultra LP” version of Jack White’s Lazaretto for the vinyl’s bells and whistles (a hand-etched hologram?!), and not the actual songs. Sure, vinyl-specific gimmicks have their drawbacks—the elaborate pop-up art included in the deluxe double-LP version of Father John Misty‘s recent I Love You, Honeybear warped the records—and they can come off as cheap money grabs. But when a piece of nonmusical “flair” is executed in style it can reflect all the best parts of the music it represents.