“I grew up eating it, still love it, but I gravitate towards things that taste like sticks and leaves,” he says. And matzo’s lack of flavor means that it doesn’t lend itself particularly well to cocktails. Marty tried infusing spirits with matzo; the result, he says, was “incredibly boring.” He crushed up matzo to put on the rim of the drink, which still didn’t taste like anything, and “you end up with crackers all over your lips.”

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