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  • Kanye West

Yeezy season is unmistakably upon us, now that Kanye West has released the official version of “All Day,” the latest single from his forthcoming So Help Me God. The Kanye campaign has been in motion since New Year’s Day, when he released the sentimental “Only One,” the first of his many collaborations with Paul McCartney. The song generated as much hype as any official Kanye track these days, seeding what became an avalanche of trend pieces predicated on the Twitter reactions of young fans who supposedly didn’t know who McCartney was—some of whom were openly or covertly trolling trend-piece writers by feigning ignorance.

I bring this up because Kanye regularly collaborates with a dozen or more musicians on a single song, and “All Day” is no different; he worked with 18 other songwriters on the track, including Vic Mensa, Paul McCartney, and Kendrick Lamar. But Kanye is a master of collaboration, able to assemble an array of distinctive voices while keeping his personality in the foreground. Everyone who’s ever been in a band that broke up should take a moment to reflect on how difficult this sort of thing can be.